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Building on 120 Years of History


Before the automobile, before the airplane, Fuji began as a bicycle company – founded in 1899 and named for one of the world’s the most iconic peaks. In the 120 years since, the Fuji brand and its distinctive mountain logo have been synonymous with cycling and cyclists everywhere, which is why you still hear riders say, “My first bike was a Fuji.”


1899

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Founded in Japan as Nichibei Fuji, the company starts importing American and English bikes. The word ‘Nichibei’ translates as ‘Japanese-American.’ Within 20 years the company is building its own bicycles.

1919

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Nichibei-Fuji begins exporting Fuji-branded bikes throughout Asia.

1920s

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Now Japan’s most popular bicycle brand, Fuji is winning races in Japanese cycling competitions.

1971

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Fuji America is the first Japanese brand in U.S. history to market itself nationwide under its own name. With innovations like lighter chromoly frames, Fuji’s reputation for quality bicycles soars.

1971

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Fuji introduces the Sports 10, the 10-speed bike that establishes Fuji as a premier brand in the U.S.

1973

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The company debuts The Fuji Ace – the first production bike to use the groundbreaking new Shimano Dura-Ace groupset.

1977

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The S12-2 introduces the world to the first 12-speed bike, featuring a 6-speed freewheel, an industry game-changer.

1977

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The company organizes the Fuji Grand Prix road race.

1984

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Fuji sponsors Mark Gorski, 1984 Olympic gold medalist, to ride for its elite racing team.

2004

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Fuji releases its first full-carbon road bike, which Judith Arndt rides to the World Championship – becoming the first woman to win a world title on a carbon-fiber bike.

2005

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Regina Schleicher wins the World Championship on a Fuji.

2010

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Fuji makes its debut at the Tour de France with pro team Footon-Servetto.

2015

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Omar Fraile of Team Caja Rural team rides his Fuji Transonic to win the King of the Mountains competition at the 2015 Vuelta a España.

2018

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Fuji introduces the new Supreme, designed for women and the fastest Fuji ever. Kendall Ryan of Team TIBCO-Silicon Valley Bank rides it to its first Women’s World Tour victory, at Stage 1 of the Amgen Tour of California.

The Legend Continues


Fuji brings together engineers, mechanics and its sponsored professional athletes to develop the race-winning technology that goes into every bicycle it makes. On the road, the mountain or the track, Fuji has the technology and the bikes to set the standard for the next 120 years.